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Goal 12: Responsible Consumption and Production

Ensure sustainable consumption and production patterns.

StrutFit – reducing waste generated through returns

More people than ever are buying clothes and shoes online, and for good reason: it’s quicker, cheaper, and there’s more to choose from. Each year, 5 billion pounds of waste is generated through returns. Born out of the Centre for Innovation and Entrepreneurship’s Velocity programme, StrutFit allows shoppers to virtually ‘try-on’ shoes by analysing a photo of your foot which you can take using your smartphone camera. The tech then uses deep learning (a subset of machine learning that’s often used for image recognition) to measure the length of your foot and tell you what size you should buy. The venture has already been implemented by brand Bobux and is set to be adapted by many more companies which could have a massive impact on reducing landfill waste.


StrutFit are taking the guesswork out of buying shoes online
Entrepreneur and Artist merges worlds with new exhibition

Kami – transforming classrooms into a paperless world

School’s are a major producer of waste. According to Recycle Now, the average UK primary school produces 45kg of waste per pupil each academic year. The global production of paper and cardboard stood at 419.72 million metric tons in 2018, with almost one third attributable to graphic paper. Kami is transforming classrooms into a paperless world. Kami’s cloud-based software application allows teachers and students to annotate, view, edit and collaborate on digital documents in their browser and complements existing office suites, cloud platforms and learning management systems. The idea came from humble beginnings as a way for co-founders Alliv Samson, Jordan Thoms and Hengjie Wang to be able to collaborate on their own university study notes. After taking their venture idea through the Centre for Innovation and Entrepreneurship’s Velocity programme the business has grown exponentially, particularly in the last year since the start of the spread of Covid-19. In 2020 Kami grew from 6 million users to, as of November 2020, more than 20 million users worldwide, enabling children to access an education even in the middle of a global pandemic. Read more

Learn about their beginnings at the Business School’s Centre for Innovation and Entrepreneurship


GreenSpot Technologies – turning food waste into high-nutrition flour

Greenspot Technologies, a start-up that came to life through the Centre for Innovation and Entrepreneurship’s Velocity programme, has created a range of flour made from fermented fruit and vegetable pulp. Greenspot Technologies’ range includes pinot noir, sauvignon blanc, apple, beetroot, orange, carrot and parsnip flours. Their flours are high in protein and fiber and low in sugar and fat. They are made using a sophisticated fermentation process first developed in the research labs of the University of Auckland. Since going through the Velocity programme, Greenspot Technologies has received substantial investment and has made the move to France and have won multiple international awards for innovation.

Could this zero waste, gluten-free, vegan, low-carb NZ pinot noir flour be the next superfood?
Ninna’s story


Maara Fresh – Feeding hearts, minds and stomachs

An innovative business idea developed by Manurewa’s home-grown entrepreneurs will benefit more than 2,000 Manurewa High School students through Ka Ora, Ka Ako, the Government’s healthy school lunches programme, starting in 2021. Maara Fresh is a social enterprise which literally grew out of the Manurewa Community Garden. Developed with the support of the University of Auckland Business School’s Centre for Innovation and Entrepreneurship (CIE) it provides a structure to ensure the financial sustainability of initiatives run out of the gardens. These including growing fresh produce to supply to local families, community kitchens and food banks in Manurewa and an education programme about horticulture for students to ensure sustainability. Read more

UNSDG Maara Fresh


The venture using microbes to turn e-waste into precious metals

Mint Innovation is an urban mining company that has developed a novel bio-technological solution allowing them to use inexpensive chemicals and naturally sourced microbes to extract and recover precious metals such as gold, palladium, and copper from electronic waste. Read more

UNSDG venture using microbes


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