In late 2015, the Centre for Innovation and Entrepreneurship receives $1.1m over three years from the University of Auckland Business School’s Endowment Fund for the purpose of increasing the size and scope of programmes delivered. The Centre creates a new and ambitious vision to lead and empower innovation and entrepreneurship in the southern hemisphere. To quantify this vision, the Centre aims to engage 10% of the student population by 2020. The target figure of 10% is chosen purposefully. Research and practice in Organisational Development shows that when 10% of an organisation start to change their attitude and behaviours this becomes the tipping point for culture change.