The size of the market – what it is and how to calculate it

Before starting a business, it is important to know what the size of the market is. As any entrepreneur can tell you, creating a start-up requires a lot of energy, so you want to make sure you’re solving a worthwhile problem. Use this quick fact sheet to understand the basic terminology for establishing the size of a market. Learn more

An explainer by Steve Blank about how to actually ‘size the market’:

The University of Auckland Library has excellent resources for industry and product information. Use these to get more information on the specific market you’re working in. Learn more

New Zealand Census information can be a source of valuable information. If you are looking for this information for other markets, you can easily find this online. Learn more

Figure NZ is another great source of information for determining the size of the market. Learn more

Statista is a provider of market and consumer data. Not all data is available free of charge, however, it is a good starting point. Learn more

If you want to know what the start-up buzz is worldwide, KPMG has created this (rather wonderful) website, based on media attention received. Learn more

The University of Auckland Library has excellent resources bundled online for if looking to create a marketing situation analysis or if you’re researching industry and products information. Learn more and more

BACK TO TOP ∧