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Customer discovery

The purpose of this phase is to find out who your customers are and if your idea is appealing to them. In other words, would they want to pay for what you’re offering?

Justin Wilcox from CustomerDevLaps runs through what questions to ask and what not to say:

A great example from Steve Blank of how customer discovery informs the final product, and why it is so important that the right people in your start-up are involved in this process:

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