CIE » Programmes » Innovate 2 Business

Innovate 2 Business

Innovate 2 Business is an entrepreneurship bootcamp designed to give a good understanding of the basics of building a business case and starting a venture. Free for everyone at the University of Auckland to participate. It is the ideal opportunity to get in good shape for participation in the Velocity $100k Challenge so that you can bring life to your ideas.

Programme Structure

7 July – Intro to Innovate 2 Business

11am – 12pm kick off session

12 – 12.30pm alumni panel

Hear from past participants of the Velocity $100k Challenge who have gone on to do amazing things. Hear their reflections and advice on how to ignite your start-up.

July/August – Mentor in Residence sessions

The Centre for Innovation and Entrepreneurship will provide you with opportunities to be mentored by practicing innovators and entrepreneurs. This is an amazing opportunity to get advice from industry experts. Book a Zoom session for a time slot that suits you.

4 August, 6-7pm – $100k Workshop

Now that you’re ready to enter the $100k Challenge, get some final pro tips. This session will cover:

  • Entry template
  • YouNoodle guide
  • What judges look for


Meet the Facilitators

Dr Jamie NewthJamie Newth is a Lecturer in Innovation and Entrepreneurship within the Management and International Business Department at the Business School, University of Auckland. Outside of the university, Jamie is the founder and CEO of Soul Capital, New Zealand’s first impact investment organisation.

For the last three years, Jamie has delivered popular startup accelerator and corporate  innovation programmes for the Centre for Innovation and Entrepreneurship. Jamie is known for weaving practical and personal experience into his facilitation, making content  relevant and engaging for course participants regardless of their academic background.





Deb ShepherdDeb Shepherd is a Senior Lecturer in Management and International Business Department who teaches in the areas of Entrepreneurship and Professional Development. Deb is a regular contributor to the Velocity programme and was part of the founding team for The ICEHOUSE Business Growth Programmes. Her research interests are in the area of family business, SME growth, SME governance, leadership, strategy, internationalisation and social entrepreneurship.







09 923 4526