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IMeasureU acquired by motion-capture market leader Vicon

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Exciting times are ahead for Velocity alumnus Mark Finch as IMeasureU (IMU), the motion measurement tech company he co-founded, has been acquired by motion-capture market leader Vicon.

Academy Award® winning Vicon is the world’s largest supplier of precision motion capture and tracking systems to the entertainment, engineering, virtual reality and life science industries.

“Vicon are the best in the business and for us to partner up with them to take on the world is exciting,” says Mark.

IMU are at the leading edge of motion technology, developing solutions using wearable technology that enable the gathering and analysis of a wide range of performance data. This data can be used in a range of areas including sports, performing arts, animation and medicine.

IMU was born from the Velocity programme, part of the University of Auckland’s entrepreneurial ecosystem. Winning the Velocity $100k Challenge in 2013 was a key step in the development of IMU. The win, Mark says, was essential to their success and enabled the hiring of their first employee, Andrew Wong.

The Velocity programme provided the support to transform “a couple of engineers with an idea” into a thriving and innovative tech company which attracted the interest of world leader Vicon.

Mark credits the Velocity programme with driving them to gather all of their thoughts and ideas and make a plan. While the plan has “changed wildly over the years” Velocity was integral to getting it started.

Winning the Velocity 100k Challenge gave the IMU team a six-month incubation period at The Icehouse “which is where I transitioned from an engineer to a businessman”, says Mark. The Icehouse enabled IMU to connect with mentors and investors, both of which are critical to the success of a tech start-up.

So what does the future hold for IMU? IMU are being integrated into the Vicon family. “For us it’s business as usual, with the difference of being part of a dream company that is reputed as the ‘gold standard’ in biomechanics,” Mark explains.

With the support of Vicon’s resources and market reach, IMU will continue to develop and innovate with their products.

Mark sums up the opportunities ahead for IMU. “It has always been at the core of IMeasureU’s philosophy to strive for excellence and precision. This is why the team is extremely excited about joining forces with Vicon, the market leader in motion capture technology. The two companies complement each other perfectly and we are excited about combining our expertise to drive global growth and innovation.”

Mark graduated from the University of Auckland with a Master of Engineering in Biomedical Engineering.

 

Velocity alumnus Mark Finch

Velocity alumnus Mark Finch.

Velocity alumnus Mark Finch

Velocity alumnus Mark Finch.

social media

Exciting times are ahead for Velocity alumnus Mark Finch as IMeasureU (IMU), the motion measurement tech company he co-founded, has been acquired by motion-capture market leader Vicon.

Academy Award® winning Vicon is the world’s largest supplier of precision motion capture and tracking systems to the entertainment, engineering, virtual reality and life science industries.

“Vicon are the best in the business and for us to partner up with them to take on the world is exciting,” says Mark.

IMU are at the leading edge of motion technology, developing solutions using wearable technology that enable the gathering and analysis of a wide range of performance data. This data can be used in a range of areas including sports, performing arts, animation and medicine.

IMU was born from the Velocity programme, part of the University of Auckland’s entrepreneurial ecosystem. Winning the Velocity $100k Challenge in 2013 was a key step in the development of IMU. The win, Mark says, was essential to their success and enabled the hiring of their first employee, Andrew Wong.

The Velocity programme provided the support to transform “a couple of engineers with an idea” into a thriving and innovative tech company which attracted the interest of world leader Vicon.

Mark credits the Velocity programme with driving them to gather all of their thoughts and ideas and make a plan. While the plan has “changed wildly over the years” Velocity was integral to getting it started.

Winning the Velocity 100k Challenge gave the IMU team a six-month incubation period at The Icehouse “which is where I transitioned from an engineer to a businessman”, says Mark. The Icehouse enabled IMU to connect with mentors and investors, both of which are critical to the success of a tech start-up.

So what does the future hold for IMU? IMU are being integrated into the Vicon family. “For us it’s business as usual, with the difference of being part of a dream company that is reputed as the ‘gold standard’ in biomechanics,” Mark explains.

With the support of Vicon’s resources and market reach, IMU will continue to develop and innovate with their products.

Mark sums up the opportunities ahead for IMU. “It has always been at the core of IMeasureU’s philosophy to strive for excellence and precision. This is why the team is extremely excited about joining forces with Vicon, the market leader in motion capture technology. The two companies complement each other perfectly and we are excited about combining our expertise to drive global growth and innovation.”

Mark graduated from the University of Auckland with a Master of Engineering in Biomedical Engineering.

 


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