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Iyia Liu

Founder | Waist Trainer, Luxe Fitness and Bambi Boutique

 

Iyia Liu is a 24-year-old entrepreneur who managed to grow her e-commerce site selling waist trainers into a multi-million dollar business in one year. While this may have seemed like an overnight success, this business came after trial and error with a previous online clothing store.

She never gave up on her ambitions of starting her own business and attributes her success to “trying new things and trying to be bigger and better, and do things differently or trying different things to my competitors.”

Iyia encourages those considering an entrepreneurial path to start young, take risks and never give up.

“My favourite saying is “one day, or day one?” – This stems from all the people who have so many great ideas in their mind, but don’t take action and don’t end up pursuing any. Action is important, and the best advice I have been given is to just try something out, pivot and learn.”

She found that studying for a BCom taught her valuable skills in work ethic. Completing tasks on time and to a certain standard have been great training in working hard to achieve more.

Iyia has recently sold two of her startup businesses but shows no signs of slowing down. She has since started Bambi Boutique as well as creating a ‘Girls in Business’ Facebook page to share the knowledge she has learnt throughout her entrepreneurial journey.

For Iyia the most important part of having an entrepreneurial mindset is having drive and confidence. “You can’t achieve greatness without putting in time, effort and love, and you also need to believe in yourself and believe in your business to push it further.”

Iyia Liu graduated from the University of Auckland with a Bachelor of Commerce.

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Iyia Liu

Founder | Waist Trainer, Luxe Fitness and Bambi Boutique

 

Iyia Liu is a 24-year-old entrepreneur who managed to grow her e-commerce site selling waist trainers into a multi-million dollar business in one year. While this may have seemed like an overnight success, this business came after trial and error with a previous online clothing store.

She never gave up on her ambitions of starting her own business and attributes her success to “trying new things and trying to be bigger and better, and do things differently or trying different things to my competitors.”

Iyia encourages those considering an entrepreneurial path to start young, take risks and never give up.

“My favourite saying is “one day, or day one?” – This stems from all the people who have so many great ideas in their mind, but don’t take action and don’t end up pursuing any. Action is important, and the best advice I have been given is to just try something out, pivot and learn.”

She found that studying for a BCom taught her valuable skills in work ethic. Completing tasks on time and to a certain standard have been great training in working hard to achieve more.

Iyia has recently sold two of her startup businesses but shows no signs of slowing down. She has since started Bambi Boutique as well as creating a ‘Girls in Business’ Facebook page to share the knowledge she has learnt throughout her entrepreneurial journey.

For Iyia the most important part of having an entrepreneurial mindset is having drive and confidence. “You can’t achieve greatness without putting in time, effort and love, and you also need to believe in yourself and believe in your business to push it further.”

Iyia Liu graduated from the University of Auckland with a Bachelor of Commerce.

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