BOOK GIVEAWAY COMPETITION
Enter our March giveaway to be in with a chance to win:
Contagious: Why Things Catch on by Jonah Berger
Enter our March giveaway to be in with a chance to win:
Contagious: Why Things Catch on by Jonah Berger
Contagious by Jonah Berger explores why some products, ideas, and stories become popular and widely shared. Based on a decade of research, Berger uncovers the science behind word-of-mouth and social transmission, revealing six key principles that make content go viral. Through real-life examples and actionable strategies, the book shows how anyone—from business owners to policymakers—can create messages that people naturally want to share.
Contagious by Jonah Berger explores why some products, ideas, and stories become popular and widely shared. Based on a decade of research, Berger uncovers the science behind word-of-mouth and social transmission, revealing six key principles that make content go viral. Through real-life examples and actionable strategies, the book shows how anyone—from business owners to policymakers—can create messages that people naturally want to share.
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